YouTube, the Google-owned video network, boasts over two billion monthly users — nearly half of all people on the Internet — and every day, people watch hundreds of millions of hours on YouTube and generate billions of views.
What’s more amazing is that 92% of Internet users watch some form of video content every day. So, there's no reason your business shouldn't be investing in YouTube as part of your social media strategy.
Video is becoming much easier and cheaper to create. This means there’s a huge opportunity for your business on YouTube.
If you’ve been debating getting started on YouTube or have maybe experimented a little and not yet found your feet, this post is for you. Throughout this post, we’ll dive into:
- The basics of getting your account set up
- How to create a YouTube channel
- How to create the perfect channel art
- Top tips for optimizing your channel.
Ready to start? Let’s go.
